Channels and Objectives of Communication: Channels-

Formal and Informal- Vertical, Horizontal, Diagonal, Grapevine

Objectives of Communication: Information, Advice, Order and Instruction, Persuasion, Motivation, Education,Warning, and Boosting the Morale of Employees(A brief introduction to these objectives to be given)

Methods and Modes of Communication:

Methods: Verbal and Nonverbal, Characteristics of Verbal Communication Characteristics of Non-verbal Communication, Business Etiquette

Modes: Telephone and SMS Communication 3 (General introduction to Telegram to be given) Facsimile Communication [Fax]

Computers and E- communication Video and Satellite Conferencing

Physical/ Semantic/Language / Socio-Cultural / Psychological / Barriers, Ways to Overcome these Barriers

Listening: Importance of Listening Skills, Cultivating good Listening Skills – 4

Introduction to Business Ethics:

Concept and Interpretation, Importance of Business Ethics, Personal Integrity at the workplace, Business Ethics and media, Computer Ethics, Corporate Social Responsibility

Teachers can adopt a case study approach and address issues such as the following so as to orient and sensitize the student community to actual business practices:

Surrogate Advertising, Patents and Intellectual Property Rights, Dumping of Medical/E-waste,

Human Rights Violations and Discrimination on the basis of gender, race, caste, religion, appearance and sexual orientation at the workplace

Piracy, Insurance, Child Labour

Parts, Structure, Layouts—Full Block, Modified Block, Semi – Block Principles of Effective Letter Writing, Principles of effective Email Writing,

Personnel Correspondence:

Statement of Purpose, Job Application Letter and Resume, Letter of Acceptance of Job Offer, Letter of Resignation

[Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)]

Paragraph Writing:

Developing an idea, using appropriate linking devices, etc

Cohesion and Coherence, self-editing, etc [Interpretation of technical data, Composition on a given situation, a short informal report etc.]

Activities

• Listening Comprehension
• Remedial Teaching
• Speaking Skills: Presenting a News Item, Dialogue and Speeches
• Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of spelling.
• Reading Comprehension: Analysis of texts from the fields of Commerce and Management

• Agarwal, AnjuD(1989) A Practical Handbook for Consumers, IBH.
• Alien, R.K.(1970) Organisational Management through Communication.
• Ashley,A(1992) A Handbook Of Commercial Correspondence, Oxford University Press.
• Aswalthapa, K (1991)Organisational Behaviour, Himalayan Publication, Mumbai.
• Atreya N and Guha (1994) Effective Credit Management, MMC School of Management, Mumbai.
• Bahl,J.C. and Nagamia,S.M. (1974) Modern Business Correspondence and Minute Writing.
• Balan,K.R. and Rayudu C.S. (1996) Effective Communication, Beacon New Delhi.
• Bangh, LSue, Fryar,Maridell and Thomas David A. (1998) How to Write First Class Business Correspondence, N.T.C. Publishing Group USA.
• Banerjee, Bani P (2005) Foundation of Ethics in Mangement Excel Books 10.Businessworld Special Collector’s Issue: Ethics and the Manager
• Barkar, Alan(1993) Making Meetings Work, Sterling Publications Pvt. Ltd., New Delhi.
• Basu,C.R.(1998) Business Organisation and Management, T.M.H.New Delhi.
• Benjamin, James (1993) Business and Professional Communication Concepts and Practices, Harper Collins College Publishers, New York.
• Bhargava and Bhargava91971) Company Notices, Meetings and Regulations
• Black, Sam (1972) Practical Public Relations, E.L.B.S. London.
• BoveeCourtland,L and Thrill, John V(1989) Business Communication, Today McGraw Hill, New York, Taxman Publication.
• Burton, G and Thakur, (1995) Management Today- Principles and Practices. T.M.H.,New Delhi.
• Darrow, Richard, Forrstal, Dan and Coolman, Aubrey (1967) Public Relations Handbook, TheDartwell Co., Chicago.
• Dayal, Ishwar(9810) Managing Large Organizations: A Comparative Study.
• Drucher,P.F.((1970) Technology, Management and Society, Pan Books London.
• Drucher,P.F.((1974)Management Responsibilities Practices, Heinemann, London. 22.Eyre, E.C. (1985) Effective Communication Made Simple, Rupa and Co.Calcutta.
• Ecouse Barry, (1999), Competitive Communication: A Rhetoric for Modern Business, OUP.
• Fisher Dalmar, (1999), Communication in Organisation, Jaico Pub House, Mumbai, Delhi.
• Frailley, L.E. (1982) Handbook of Business Letters, Revised Edn. Prentice Hall Inc.
• French, Astrid (1993) Interpersonal Skills. Sterling Publishers, New delhi.
• 27 Fritzsche, David J (2005) Business Ethics: A Global and Managerial Perspective McGraw Hill
• Garlside, L.E. (1980) Modern Business Correspondence, McDonald and Evans Ltd. Plymouth.
• Ghanekar,A(1996) Communication Skills for Effective Management. Everest Publishing House, Pune.
• Graves, Harold F. (1965) Report Writing, Prentice Hall, New Jersey.
• Gupta, Anand Das (2010) Ethics, Business and Society: Managing Responsibly Response Books 32.Gupta, Dipankar (2006) Ethics Incorporated: Top Priority and Bottom Line Response Books
• Krevolin, Nathan (1983) Communication Systems and Procedures for Modern Office, Prentice Hall, New Jersey.

• Lesikar, Raymond V and Petit, John D.(1994) Business Communication: Theory and Application , Richard D. Irwin Inc. Ilinois.
• Ludlow,Ron.(1995) The Essence of Effective Communication, Prentice , New Delhi.
• 36.M. Ashraf, Rizvi (2006) Effective Technical Communication Tata McGraw Hill
• Martson, John E. 1963) The Nature of Public Relations, McGraw Hill, New Delhi.
• Majumdar,P.K.(1992) Commentary on the Consumer protection Act, Prentice, New Delhi.
• McQuail, Denis (1975), Communication, Longman.
• Merrihue, William (1960) Managing by Communication, McGraw Hill, New York. 41.Mishra Rajiv K (2006) Code of Conduct for Managers Rupa Company
• Monippalli, M.M. (1997),The Craft of Business Letter Writing, T.M.H. New Delhi.

• Montagu,A and Matson , Floyd(1979) The Human Connection, McGraw Hill,New York.
• Murphy, Herta and Hilde Brandt, Herbert W (1984) Effective Business Communication, McGraw Hill, New York.
• Parry, John (1968) The Psychology of Human Communication.
• Parson, C.J. and Hughes (1970) Written Communication for Business Students, Great Britain.
• Peterson, Robert A and Ferrell, O.C (2005) Business Ethics: New Challenges for Business Schools and Corporate Leaders Prentice Hall of India Pvt., Ltd
• Phillip, Louis V. (1975) Organisational Communication- The Effective Management, Columbus Grid Inc. 49.. Ross, Robert D. (1977) The Management of Public Relations, John Wiley and Sons, U.S.A.
• Sadri Sorab, Sinha Arun and Bonnerjee peter (1998) Business Ethics: Concepts and Cases Tata McGraw Hill Public Company Limited
• Shekhar, R.C (1997) Ethical Choices in Business Response Books
• Stephenson, James (1988) Principles and Practice of Commercial Correspondence, Pilman and Sons Ltd. London.
• 53.. Shurter, Robert L. (1971) Written Communication in Business, McGraw Hill, Tokyo