Casual Research

Casual Research:

Casual research design is the third type of research design. As the name indicates, casual design investigates the cause and effect relationship between two or more variables. This design measures the extent of relationship between the variables. Casual research designs attempt to specify the nature of functional relationship between two or more variables.

Casual research is useful to show the impact of one variable on the other. For example, price and market demand relationship or relationship between market competition and sales performance. Even the positive/negative effect of advertising on sales can be studied through casual research. The relationship between the casual factors can be studied through casual research. In addition, the variables which create effect on other variables can be studied in depth through casual research.

Data for casual research can be collected through field survey with the help of a questionnaire or by conducting laboratory experiments / controlled experiments. Laboratory experiments are possible in the case of testing of new products or package design.

The casual research design is based on reasoning. The designs for casual research can be divided into three categories:

(a)    Historical

(b)   Survey

(c)    Experimental.