Brand – Definition and Meaning explained in under 5 minutes
Brand – Definition and Meaning explained in under 5 minutes Gayatri Thampi in this short video takes us through “What is a brand?” , Its...
Special Studies in Marketing
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Explain Internet and Ecommerce
INTERNET: The internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of...
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Explain The Tools of Direct Marketing
Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response...
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What Is The Role of Direct Marketing In Integrated Marketing Communication?
Meaning: Direct marketing means selling the product without any middlemen. Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive...
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Explain The Features of Relationship Marketing
Relationship Marketing: It is the process of building long-term, trusting, win-win relationship with customers, distributors, dealers & suppliers. Peter Drucker has rightly said that,...
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Explain The Importance of Personal Selling
PERSONAL SELLING Meaning: Personal selling involves selling through a person-to-person communication process. Importance of personal selling; Allowing for two-way interaction. Tailoring of the message....
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Explain The Importance of Sales Promotion
Importance of Sales Promotion: The following are the reasons for undertaking actively all forms of sales promotion. Increase sales. Make the sales of slow-...
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Explain The Tools of Trade Promotion
Trade Promotion Tools: Manufacturers use a number of trade promotion tools. A higher proportion of promotion budget is devoted to trade promotion tools (49.9%) than...
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Explain The Tools of Consumer Promotion
Consumer Promotion: Price off offers: offering product at lower than the normal price. Quantity off offers: offering more quantity of the same product at...
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Explain The Meaning, Definition & Tools of Sales Promotion
Meaning: Sales promotions are short term incentive to encourage purchase or sale of a product or service. Definition of sales promotion: According to...
