Characteristics Of Hypothesis
Characteristics Of Hypothesis A hypothesis must possess the following characteristics: (i) Hypothesis should be clear and precise. If the hypothesis is not clear and precise,...
Research Methods in Business
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Procedure For Hypothesis Testing
Procedure For Hypothesis Testing To test a hypothesis means to tell (on the basis of the data the researcher has collected) whether or not the...
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Tests of Hypotheses
Tests of Hypotheses Hypothesis testing helps to decide on the basis of a sample data, whether a hypothesis about the population is likely to be...
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Z-test
Z-test Z-test is based on the normal probability distribution and is used for judging the significance of several statistical measures, particularly the mean. The relevant...
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T-test
T-test T-test is based on t-distribution and is considered an appropriate test for judging the significance of a sample mean or for judging the significance...
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F-test
F-test is based on F-distribution and is used to compare the variance of the two independent samples. This test is also used in the context...
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Promotion Research
It focuses on the decision that are commonly made when designing a promotion strategy. The decision for the promotion part of a marketing strategy can...
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Contemporary Applications Of Marketing Research
1. Competitive Advantage. The notion that achieving superior performance requires a business to gain and hold an advantage over competitors is central to contemporary strategic...
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Database marketing
Database marketing A database is a customer list to which has been added information about the characteristics and the transactions of these customers. Businesses use...
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Benefits of database marketing
Benefits of database marketing a) Customers are easier to retain than acquire. The first reason is that it takes five times the energy and budget...
