Rivalry can be characterized as follows-
- Cutthroat or brutal
Competitors are engage in protracted price wars or habitually employ the other aggressive tactics that are mutually destructive to profitability.
- Fierce to strong
The battle for market share is so vigorous that the profit margins of most industry members are squeezed to bare bones levels.
- Moderate or normal
The maneuvering among industry members still allows most members to earn acceptable profits.
- Weak
Most companies are relatively well satisfied with their sales growth and market shares, rarely undertake offensive maneuvers to steal customers away from one another, and have comparatively attractive earnings and returns on investments.
8 Comments