Prime Minister Narendra Modi launched “Clean India Campaign” / “Swacch Bharat” Mission on 2nd October 2014 all over India on the memorable occasion of Mahatma Gandhi Jayanti. The Clean India campaign / challenge is similar to the ALS Ice Bucket Challenge that had gone viral all over the world last month. The Clean India Campaign’s aim is to have much better and cleaner cities and help to make India a beautiful place to live in.
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