11 years ago 11 years ago

Cognitive aspects of entrepreneurship

by BMS Team 11 years ago11 years ago

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Cognition is the study of the human acquisition, storage, processing and retrieval of information and its impact on decision making;

Cognitive processes: perception; problem solving; task;

Cognitive styles (types and categories of cognitive approaches) and strategies (cognitive approaches to specific problems);

Need to consider cognitive processes when understanding entrepreneurial decision making (contrast to economic rationality).

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Cognitive aspects of entrepreneurship

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