•Application of radio frequency, satellite communications, and image processing technologies can relate quickly to the product movement and decentralization.
(a)Radio frequency:
-used within relatively smaller areas such as distribution centres to facilitate two-way information exchange
-Real-time communication with material handlers such as fork lift drivers and order selectors.
-Updating instructions and priorities to fork lift drivers on real time basis.
(b) Satellite communication
-Useful for providing a fast and high volume information around the globe.
-Communication dishes on the top of vehicles allow communication between driver and shippers.
-Provides up-to-date information regarding location and delivery and allows dispatchers to redirect trucks in response to need or traffic congestion.
-Used by the retail chains to transmit quickly daily sales to headquarters that helps in activating store replenishment and also to provided input to marketing regarding local sales pattern.
 (c) Image processing
-Relies upon fax and optical scanning technology.
-Used in transmission of fright bill information
-Proof of delivery receipt
– Bills of lading.
•As the consignment gets delivered to customers, supporting documents are sent to image processing locations where it is electronically scanned and logged onto the system.
•Electronic images of documents are then transmitted to main data centre where they are stored on optical laser disk and customers can access the documents through computer linkages or phone call to the service representatives.
•As the customers experience the competitive benefits of real time information transfer, there will be increase demand for this communication technology.
3 Comments