Customer Departmentalization

Customer Departmentalization

Customer Departmentalization is the process of grouping activities on the basis of common customers or types of customers. Jobs may be grouped according to the type of customer served by the organization. The assumption is that customers in each department have a common set of problems and needs that can best be met by specialists. UCO is the one of the largest commercial banks of India is an example of company that uses customer Departmentalization. Its structure is based on various services which includes Home loans, Business loans, Vehicle loans and Educational loans.