Definitions of International Marketing:
(1) Walsh defines international marketing as:
(a) “The marketing of goods and services across national frontiers, and
(b) The marketing operations of an organization that sells and/or produces within a given country when:
(i) That organization is part of, or associated with, an enterprise which also operates in other countries; and
(ii) There is some degree of influence on or control of the organization’s marketing activities from outside the country in which it sells and/or producer.”
(2) Warren J Keegan has pointed out “foreign marketing is marketing in an environment different from that of the home or base environment.”
(3) American Marketing Association “International marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges between nations that satisfy individual and organizational objectives.”
(4) Subhash C. Jain “The term international marketing refers to exchanges across national boundaries for satisfaction of human needs and wants.” in two or more countries is engaged in international marketing.”
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