Define The Concept of International Marketing

International Market refers to the exchange process across nations. It is performance of business activities that direct the flow of business activities that direct the flow of company’s goods and services to consumers in more than one country for profit.

According to Kugan “International Marketing is going beyond the export marketing and becoming more involved in the market environment in which a company is doing business. The advancement in Information Technology has facilitated international marketing. This trend of Globalization has made essential for corporate managers to understand international marketing operations.