Definition of Sales promotion

Sales promotion has been defined as:

1.  a ―direct inducement ―  that offers distribution or the ultimate consumers with the primary

objective of creating an immediate sale.

2.  Marketing communication activities, other than advertising, personal selling, and public

relations, in which a short-term incentive motivates a purchase.

3.    ―Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques

to Structure Sales-Related Programs Targeted to Consumers, Trade, and/or Sales Levels

that Generate a Specific, Measurable Action or Response for a Product or Service.‖