Definitions of PR by some renowned people:
Frank Jefkins: Public Relations means what it says- relations with the public. It is practically a self-defining term. It aims to create and maintain confidence. It is a system of communication to create goodwill. It produces that intangible quality or asset-goodwill, and earns credit for achievements.
K.R.Balan: ‘The discipline which brings out the rewards in generating “mutual understanding” and the risks involved in misunderstanding between individuals, groups, governments and nations in this restless world the shape and content of which tend to be rapidly changing.’
Editor of PR news: PR is the management function which evaluates public attitudes, identifies the policies & procedures, of an orgnisation or an individual with pubic interests & plans & executes a program or action to earn public understanding and acceptance.
Interpretation of the above definition-
- It measures, evaluates & interprets the attitude of various related public.
- It assists management in defining objectives for increasing public understanding & acceptance of orgnisations products, plans, policies & personnel
- It equates these objectives with the interests, needs & goals of various related public.
- It develops, executes & evaluates a program to earn public understanding & acceptance.
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