Desired Image:
The organisation may prefer a certain image and they like to project that image the minds of the public or among the target group. Normally top management and P.R. departments are involving in this exercise and they will identify the Mission Statement of the organisation and the preferred image that will help the organisation to achieve its mission. For Example: A social service organisation involved propagating income generation programme for the poor, may like to have a image as “Friendly Organisation”. Where as, some other organisation who are also involved in the similar activity may like to have the prefer image of “Speedy”.
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