| Advertising | Sales Promotions
 |
| By using a variety of persuasive appeals, it offers reasons to buy a product or service. | Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now. |
| Appeals are emotional or functional in nature | Appeals are rational |
| Time-frame is long term | Time frame is short term |
| The primary objective is to create an enduring brand image | To get sales quickly or to induce trial. |
| Indirect and subtle approach towards persuading customers to buy a product or service | Direct in approach to induce consumers to buy a product or service immediately by temporarily changing the existing price-value relationship of the product or service. |
But both advertising and sales promotions go hand in hand. Both are very essential to achieve success. Both are complementary to each other.
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