| Sales Letter: | Sales Promotion Letter | ||
|
1. |
Aims at selling some goods / services. |
1. |
Aims at creating good relationships. |
|
2. |
Has formal style |
2. |
Has informal style. |
|
3. |
Generally issued in a series. |
3. |
Issued for an important circumstance |
|
4. |
Has convincing tone and attitude. | or event. | |
|
5. |
Motivates the reader to buy. |
4. |
Has suggestive tone and attitude. |
|
5. |
Expresses desire to serve the reader. |
Distinction between sales and sales promotion letters
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