E-Commerce and Digital Marketing – Revised TYBMS Syllabus 2016
Modules at a Glance
| SN | Modules | No. of Lectures |
| 1 | Introduction to E-commerce | 15 |
| 2 | E-Business & Applications | 15 |
| 3 | Payment, Security, Privacy &Legal Issues in E-Commerce | 15 |
| 4 | Digital Marketing | 15 |
| Total | 60 |
E-Commerce and Digital Marketing – Syllabus Overview
| SN | Modules/ Units |
| 1 | Introduction to E-commerce |
| • Ecommerce- Meaning, Features of E-commerce, Categories of E-commerce, Advantages &Limitations of E-Commerce, Traditional Commerce &E-Commerce • Ecommerce Environmental Factors: Economic, Technological, Legal , Cultural & Social • Factors Responsible for Growth of E-Commerce, Issues in Implementing ECommerce, Myths of E-Commerce • Impact of E-Commerce on Business, Ecommerce in India • Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education • Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce |
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| 2 | E-Business & Applications |
| • E-Business: Meaning, Launching an E-Business, Different phases of Launching an EBusiness • Important Concepts in E-Business: Data Warehouse, Customer Relationship Management , Supply Chain Management, Enterprise Resource Planning • Bricks and Clicks business models in E-Business: Brick and Mortar, Pure Online, Bricks and Clicks, Advantages of Bricks & Clicks Business Model, Superiority of Bricks and Clicks E-Business Applications: E-Procurement, E-Communication, EDelivery, E-Auction, E-Trading. • Electronic Data Interchange (EDI) in E-Business: Meaning of EDI, Benefits of EDI,Drawbacks of EDI, Applications of EDI. • Website : Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a Website |
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| 3 | Payment, Security, Privacy &Legal Issues in E-Commerce |
| • Issues Relating to Privacy and Security in E-Business • Electronic Payment Systems: Features, Different Payment Systems :Debit Card, Credit Card ,Smart Card, E-cash, E-Cheque, E-wallet, Electronic Fund Transfer. • Payment Gateway: Introduction, Payment Gateway Process, Payment GatewayTypes, Advantages and Disadvantages of Payment Gateway. • Types of Transaction Security • E-Commerce Laws: Need for E-Commerce laws, E-Commerce laws in India, Legal Issues in E-commerce in India, IT Act 2000 |
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| 4 | Digital Marketing |
| • Introduction to Digital Marketing, Advantages and Limitations of Digital Marketing. • Various Activities of Digital Marketing: Search Engine Optimization, Search Engine Marketing, Content Marketing & Content Influencer Marketing, Campaign Marketing, Email Marketing, Display Advertising, Blog Marketing, Viral Marketing, Podcasts & Vodcasts. • Digital Marketing on various Social Media platforms. • Online Advertisement, Online Marketing Research, Online PR • Web Analytics • Promoting Web Traffic • Latest developments and Strategies in Digital Marketing. |
Reference Books for Subject: E-Commerce and Digital Marketing
| E-Commerce and Digital Marketing : ~ |
| 1. D Nidhi ,E-Commerce Concepts and Applications, ,Edn 2011, International Book house P.ltd 2. Bajaj Kamlesh K,E-Commerce- The cutting edge of Business 3. Whiteley David, E-Commerce Technologies and Apllications-2013 4. E-Business & E-Commerce Management 3rd Ed, Pearson Education 5. Kalokota & Robinson,E-Business 2.0 Road map for Success, Pearson Education 6. Elias M. Awad ,Electronic Commerce, 3rd Edition, Pearson Education 7. Erfan Turban et.al ,Electronic Commerce – A Managerial Perspective, Pearson Education 8. R. Kalokota, Andrew V. Winston, Electronic Commerce – A Manger’s Guide, Pearson Education 9. Tripathi, E-Commerce, Jaico Publishing House, Mumbai, Edn. 2010. |
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