Entrepreneurship Management October 2011 University Question Paper

OCT 2011 SEM 6

Q1.Explain Venture Capital.                                                                                  2marks

Q 2 Explain Test Marketing.                                                                                    2marks

Q 3 Explain Environmental Scanning.                                                                 2marks

 Q4 Explain lndustrial Estate.                                                                                 2marks

Q 5 Explain Brain Storming.                                                                                   2marks

Q6 Analyse the following case and answer the questions betow.

Mr.Sundresh is a hardworking mechanical engineer working in the maintenance and repairs department of a reputed lndian automobile company for the last 10 years. He has developed a lot of understanding of the market needs and was aware that if his company did not use latest innovative techniques of maintenance to keep up wii.h tire nrarket needs, they would face difficulties in the future.
Mr.Sundresh tried to convince his seniors about his view point but no serious action was taken. Mr.Heshrun, Sundresh’s friend whd was working in the same company’s sales department also felt the same. They both decided to do a proper feasibility study and prepare a business plan, to start their own enterprise, to serve the market needs but Mr.Sundresh was hesitant to leave the job.

a) Will the new enterprise succeed? Should Mr.Sundresh leave the job. (7marks)
b) What are the various areas which needs to be studied in the new business plan. (6marks)
c) How should they build the corporate image of the hew enterprise in the market? (7marks)

20marks.

 Q7 What is women entrepreneurship? Explain the problems faced by women entrepreneurs?                                                                                                 10marks

 Q8 Exptain the concept of franchising along with the help of corporate examples.

10marks

Q 9 “Entrepreneurs are agents of change” How do entrepreneurs bring about such a change?                                                                                                             10marks

Q10 What is SWOT analysis? Do a SWOT of MBA programs offered by Foreign universities in lNDlA.                                                                                     10marks

Q 11 Write a short note on lndustrial sickness.                                                   5marks

 Q12 Write a short note on Rural Entrepreneur.                                                  5marks

 Q13 Write a short note on Sources of Finance.                                                 5marks