Narendra modi the current Prime Minister of India was born in a small village and at some point of time was a chai wala. He dreamt big and he lived up to his dream. He may be not as fluent as we are in English but he is definitely an intelligent man. He is a true strategist. He is one of the hot topics in politics, news and even among youngsters. He is the most talked about topics today in the country and worldwide even more than Sunny Leone. Both are known for obvious different reasons. Well jokes apart Narendra Modi played it well. This was like the game he won and he earned it.
They say a gujrati is good when it comes to business. Well indeed it is true. He is a gujrati and very intelligent strategist. Right from his name to the final game, Narendra Modi struck the right cord. Having the worlds best team to deal with his ad campaigns to this print and radio media. Not forgetting his rallies all over and awakening a new spirirt a new youth. His public relations maintained so well. He recently visited china and all the updates through twitter and facebook has been seen. This connection with online users has made him more famous we do feel a sence of connection.
He is connected at the moment with so many of us Indians and the world abroad. For management students he is a part of their research study. His strategies are been tried to adopted in the world globally. He mainly targeted the youth through advertisements and internet. He targeted all the aspects and problems and also started advertisements and jingles “acche din aney wale hai”. Combating corruption modi tried to campaign the congress government.
Narendra Modi’s strengths
Good adbertising agency.
Advertising legends such as Ogilvy and Mather’s, Piyush Pandey, Mc Cann World group’s lent their skills at various levels. The television and radio partner as well as print campaigns with catchy slogans such as “ab Ki bar modi Sarkar” made a big impact on people. There were so many SMSs and jokes cracked on that tag line of modi which in turn made it interesting and even given votes thought it was all in good humour it was in the favour of MODI ji.
The slogans of Mr. MODI had caught the fancy of millions. While, “ab Ki bar modi Sarkar” had a print and radio to it, the agency also created another set of radio ads which said, “Janta maaf nahi karegi”. The agencies also launched an anthem “ acche din anewale Hai”. Modi ji aa rahe hai – is another set of radio ad launched. The advertisements were on corruption, inflation, unemployment which now wants to run away become “modi ji is coming” were all done through the different media and were all over social media like Facebook, twitter, cartoon videos too were made on modi ji.
Modi ji’s team created a fatherly figure. Modis team invoked tales of childhood, in books and comics. Invariably and understandably, they were tales of heroism a precocious Bal Narendra (modi as a child). Modis team faced three main challenges when it is set out to project him as the country’s next prime minister.
- The three – time Gujrat chief minister was a regional brand trying to go national he was making it big social media was helping him go from regional to national to national to even international.
- The 63 year old was seeking to connect with the youth through his Facebook page and YouTube videos considering that this year’s election had almost 150million first – time voters. Modi, who rarely spoke in English, was trying to connect even internationally and becoming more politically conscious.
- Finally he carried the taint of the 2002 anti – Muslim riots in Gujrat.
The one event that perhaps, helped Modi the most in making a mark on the national scene was the shifting in 2008 of Tata Motors factory for the Nano minicar from West Bengal to Gujrat.
Striking a cord with the college students of Delhi’s SHRI RAM COLLEGE OF COMMERCE. He spoke about Gujrat’s model of development. He also spoke passionately about the need of speed in government decision making and also about the need to improve the skills of the youth to accelerate economic growth. That one speech won him many young admirers and probably is the reason of getting so many votes and becoming the prime minister of India.
The impact of his relentless campaigning has been felt across different age groups, geographies and sections of society. Even the little young children keep singing to the modi tunes and jokingly tell their parents “janta maaf nahi karegi”. Such was the impact of modis add campaigns. Even if people disliked him his jingles and one liner always remained into the minds of people and the tag lines by heart on their tongues.
The ideal model was focussing on building Modis image as a self – made, strong, efficient, inspiring and incorruptible leader. Modi created an impression of being a sincere, credible and committed leader. He convinced people that he could improve their lot.
Cricket and election the blending of the two.
For the first time ever a political party strategically used cricket as a platform to promote itself. To deliver all this BJP hired 3oune based graphical designers, to develop a series of graphic ads around cricket. For a very long time Narendra Modi was planning to use the T20 platform to attract the youth of this country and the ads were delivered to perfection by Pranay, Pranjal and Puneet. Prasoon Joshi wrote another anthem “saugandh ki mitti ki”, a strong creative and account management team from the agency launched a TV and radio campaign around the same. This was the only television commercial that in which Narendra Modi made an appearance and lent his voiceover for the radio ad. Modiji through his Facebook page connects even today with the on liners his recent visit to Japan is been experienced by everybody through pictures and updates on the Facebook page of modiji.
BY Carren Bryne.
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