- Percentage of sales method:-
In this method advertising budget is linked with the total sales of the previous year.
- Unit of sales method:-
In this method the calculation of the budget is made as per the units sold or the total volume of sales taken place in the previous period.
- Competitor expenditure method:-
This is also called as competitive parity method. It is based on the expenditure incurred by competitors on advertising.
- Market share method:-
In this method the advertising budget is decided on the basis of the market share of the company in a particular product category.
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