Explain The Essentials of Effective Advertisement

ESSENTIALS OF EFFECTIVE ADVERTISEMENT:

Some principles, which are the key ingredients of an effective advertisement, are

1. Importance of claim
2. Uniqueness
3. Repetition

• Importance of claim:

Many advertisements make important claims. But these claims should be important for the consumer too. If a buyer gives importance for quality, there is no point in speaking about the cheap price.

An advertisement must be believable.

• Uniqueness:

The advertisement itself must have something unique about it. Uniqueness draws attentions.

• Repetition:
  It is better to have a long service of small advertisement than one extremely long advertisement. Repetition is a basic principle of memory. Naturally, the more times an advertisement is run, the more likely it is that any person has seen one of the advertisements.

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