Explain The Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs:

                         According to Abraham Maslow, basic human needs are arranged in a hierarchy according to their strength.

• Physiological Needs:

1. Placed at the bottom of the pyramid.
2. Physiological needs, sometimes called primary needs, are basic needs (hunger, thirst, shelter, & so forth.0 which tend to be very strong in the minds of most people.
3. As basic needs are met, a person seeks to satisfy higher needs.
4. Satisfaction of higher needs postponed until basic physical needs are satisfied.

• Safety and Security Needs

1. Safety & security needs represent our desire to be free from danger.
2. Desire to satisfy this need may motive people to purchase burger alarm systems, medical & life insurance, & so forth.

• Social Needs:

1. Social needs reflect the desire for friendship, companionship, & long term business relationships.
2. Customers want to be treated as partners.

• Esteem Needs

1. Esteem needs reflect the desire to feel worthy, competent, or adequate in the ever of others.
2. Customers want salespeople to involve them in the transaction.

• Self-actualization Needs

1. Self-actualization needs refers to the need for self-fulfillment, a full tapping of one’s potential.
2. Higher-level needs on the hierarchy.