Explain the Pavlovian learning model of Consumer Behavior

Pavlovian learning model (Pavlovian model):

          Learning can be defined as all changes in the behaviour that occurs as a result of practice and experience. Learning process involves 3 steps:

1. Drive
2. Cues
3. Response

Drive:-

Drive is a strong internal stimulus, which impels action & when it is directed towards a drive-reducing object, it becomes a motive.

Cues:-

Cues are weak stimuli. Cues determine when the buyer will respond.

Response:-

Response is the feed-back reaction of the buyer.