1. Industries are differing to significant the analysis a company’s industry and competitive environment begins with identifying the industry’s dominant economic features and forming a picture of the industry landscape.
2. An industry’s dominant economic features are defined by such factors as:
a. Overall size and market growth rate.
b. Geographic boundaries of the market.
c. Number and size of competitors.
d. What buyers are looking for and the attributes that cause them to choose one seller over another?
e. Pace of technological change.
f. Is sellers products are virtually identical or highly differentiated?
g. Extent to which costs are affected by scale economies.
2 Comments