Focus Strategy: It is designed to help a firm target a specific niche within an industry. Unlike both low-cost leadership and differentiation strategies that are designed to target a broader or industry-wide market, focus strategies aim at a specific and typically small niche. These niches could be a particular buyer group, a narrow segment of a given product line, a geographic or regional market, or a niche with distinctive special tastes and preferences.
Eg: Solectron is a highly specialized manufacturer of circuit boards used in PCs and other electronic devices which has adopted a well-defined focus strategy.
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