6 UBMSFSI.6 Business Communication
[50 lectures: 3 Credit]
The objectives of the course are:
- To provide students with equal opportunity to speak and write.
- To balance the delivery of oral and written components of communication skills.
- To groom the potential managers with the basic qualities, skill set, traits required by a good leader.
| UNIT | TOPIC | NO. OF | |
| LECTURES | |||
| Unit 1. | Fundamentals of communications | (15) | |
| Concept- meaning, definition, process. | |||
| Importance of corporate communication. | |||
| Modern methods of communication-web context, blogs | |||
| writing, video and teleconferencing. | |||
| Formal  channels  of  communication  along  with | |||
| objectives- vertical, horizontal and consensus. | |||
| Informal channels-Grapevines | |||
| Barriers  to  communication-  physical/environmental, | |||
| language/semantic, socio-psychological, organizational, | |||
| cross-cultural and overcoming the barriers with case | |||
| Unit 2 | Written communication | (10) | |
| Need and essentials of business correspondence, 7C’s of | |||
| communication and e-mail etiquettes. | |||
| Parts and layouts of business letters. | |||
| Methods of written communication :- | |||
| a)Letters and E-Mails- Statement of Purpose (SOP), | |||
| Job application with CV, sales letter credit sales | |||
| inquiry letters, collection letters, Complaint, Letter, | |||
| Order Letter, Consumer Grievance Letter, RTI Letter. | |||
| Drafting of notice, agenda and resolutions. | |||
| Report writing- individual and committee reports to be | |||
| tested on feasibility and investigative reports. | |||
| Unit 3 | Oral communication | (10) | |
| Types  of  oral  communication-  meetings,  group | |||
| discussions, interviews, presentations. | |||
| Understanding the audience. | |||
| Use of paralanguage- voice, volume, tone, pitch, speed, | |||
| pause, accent and stress. |
| Unit 4 | Non-verbal communication and business etiquettes | (15) | ||
|
communication- body language- postures, | |||
| gestures, facial expression, eye contact, space and | ||||
| proxemies, dress and grooming and silence, Sign And | ||||
|
power point presentation- colours, charts, | |||
| graphs and maps, Images. | ||||
|
etiquettes-  phone  etiquettes,  handshake | |||
| etiquettes , cubical etiquettes,Office Etiquette,Business | ||||
| Meal Etiquette,Business Card Etiquettes. | ||||
| Listening skills- meaning and process of listening, | ||||
| barriers to listening, enhancing effective listening skills. | ||||
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