Group interviewing

Group interviewing consists of inviting a group people together for interview purpose. Group interview is also called group discussion. Information is collected jointly from them by a trained moderator. Group interview is a faster technique of interviewing as compared to individual interview In group interview, a group of 8 to 12 respondents is formed and information is collected collectively from the whole group It is a non-structured and informal type of group interviewing and is useful for data collection on human behaviour and motivation Here, the assumption is that people talk more freely/openly when in groups