High-Low Pricing

High-Low Pricing : In high-low pricing, retailers offer Prices that are sometimes above their competitor’s EDLP, but they use advertisements to promote frequent sales. A sale is organized at the end of the season to serve basically two purposes. One, goods that have not managed to get sold is disposed off. Second the sale provides an opportunity for different target segment to visit the store. High low pricing is used by stores like Lifestyle.