How Companies Divide The International Market?

The International Companies may adopt:-

• Mass Marketing:- Mass Production, promotion and Mass distribution of goods & services.

• Product differentiated Marketing:- Two or more products with different features, styles & qualities.
• Target Marketing:- Distinct Market segments

• develop products acc to segment.

The companies may divide the market according to various basis:-

1. Geographical Segmentation

2. Demographic:- Age, Family Size, Family, Education, Income, Occupation etc.

3. Psychographic:- Social Class, lifestyle, personality etc.

4. Behavioral & Occasions:- Benefit sought, users etc.