How to address to unique characteristics of the Service Industry? Explain strategy and Tactics Overcome it

How to address to unique characteristics of the Service Industry? Explain strategy and Tactics Overcome it. Ans.    Intangibility : Intangibility prevents the consumer from having the benefit of the touch, see and feel factor. This makes it difficult for him to comprehend the enormity of the service offer.             Marketing Implications : i)       … Continue reading How to address to unique characteristics of the Service Industry? Explain strategy and Tactics Overcome it