How to develop Integrated Marketing Communication Program?

DEVELOP INTEGRATED MARKETING COMMUNICATION PROGRAM
Advertising:
Set advertising objectives Determine
advertising budget Develop
advertising message Develop
advertising media strategy
DIRECT MARKETING
Set direct marketing objectives Determine
direct marketing budget Develop direct
marketing message Develop direct
marketing media strategy
INTERACTIVE/INTERNET MARKETING
Set interactive/internet marketing objectives
Determine interactive/internet marketing budget
Develop interactive/internet message
Develop interactive/internet media strategy
SALES PROMOTION
Set sales promotion objectives
Determine sales promotion budget
Develop sales promotion tools & develop messages
Develop sales promotion media strategy
PUBLIC RELATION/PUBLICITY
Set PR/publicity objectives Determine
PR/publicity budget Develop
PR/publicity messages Develop
PR/publicity media strategy
PERSONAL SELLING
Set personal selling & sales objectives
Determine personal selling & sales budget
Develop sales messages
Develop selling roles & responsibilities
INTEGRATE & IMPLEMENT MARKETING COMMUNICATIONS
STRATEGIES
Integrate promotional mix strategies
Create & produce ads
Purchase media time, space, etc.
Design & implement direct marketing programs
Design & distribute sales promotion materials
Design & implement PR/publicity programs
Design & implement interactive/internet marketing programs MONITOR,
EVALUATE, & CONTROL INTEGRATED MARKETING
COMMUNICATIONS PROGRAM
Evaluate promotional program results/effectives
Take measures to control & adjust promotional strategies