How To Prepare For Special Studies in Marketing, HRM & IMTP, Retail : Quick Tips By Prof. Deepa Makkad

For Special Studies in Marketing,

• Case study is very important and you need to mention relevant examples especially about current products in your answers.
• All the units / chapters are important. Sales promotion, IMC should be prepared well for case study.

Regarding reference books and examples,

• Students should refer to atleast 2 textbooks to write the best answers.
• Students can write answers on their own and not same as in the textbook.
• The more you give relevant examples the better.
• Examples always give extra marks / score.

Don’t miss to check:

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• Indian Management Thoughts and Practices Syllabus and Reference Books

Regarding case studies,

• Case study can be written in own words. Your answers to the case study helps the faculty understand if you have understood the concepts or not.
• There is no format to attempt case studies. A student can give his / her opinion to the problems.

Regarding managing time,

• For 15 marks, minimum 2 pages and point-wise answers should be written. After all its quality and not quantity that gives marks.
• Per question a) and b) 12 to 15 minutes for theory question.
• For Case study, 15 minutes is enough.

All the best for your exams!

By Prof. Deepa Makkad