How To Write Excellent Post-Event Reports

The post-event report assesses the effectiveness of an event and identifies the reasons for its success or failure. It helps companies to measure the ROI and provides suggestions to be implemented for future events. The post-event report must include audience, organizers and sponsors inputs as well.

Here are the DO’s for writing an effective post-event report:

1)      Take as many quality pictures as you can and then select the best from them to include in your report.

2)      Get quotes from the audience first and then ask the leaders/planners.

3)      Ask relevant questions to the person who provides you the quotes.

4)      Get as many quotes as you will be happy about the options later.

5)      Schedule time to write and publish the report within 48 hours of the event.

6)      Include videos or audio recordings in your online report.

7)      Important stats i.e. number of attendees, time, venue, speakers etc. is essential to be present in your report.

8)      Make sure you thank the event organizers and sponsors in an appropriate fashion.

Here are the Steps for writing an Effective Post-event report:

1)      Create a structure of the post-event report. Include event objectives, summary, problems and learning points.

2)      Provide an executive summary for readers to understand what the detailed report would consist of.

3)      Gather data on number of attendees, visitors, participants and event team members.

4)      Includes quotes from participants to add credibility to the report.

5)      Include number of people who were satisfied with the event.

6)      Describe the operational problems of the event (if any) and provide a detailed assessment to improve those problems.

7)      Finish the report with a series of specific recommendations for future events.