Inconsistency of Bank Marketing
This refers to variability that a company or an organization may depend on Inconsistency. For a bank, a new customer or a rare going customer may not get the same type of service as much as a regular customer may get. This may be the case because the staff members know the person well as he comes often but they don’t know that person who does not come in again and again.
Also another point for inconsistency is that the service delivery by different people that is service is delivered differently from different types of people. Like in case of a bank, different staff members would provide different services. In the bank a person may have lot of work and may not attend a customer as may be a person with the same work may attend him with great enthusiasm.
In one of the book, I read the bank “PANJAB NATIONAL BANK” that promotes itself as “crown of quality for customer who is the king” and is an ISO 9002 certified bank. Thus it has to have consistency and quality to serve its customers.
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