- Vandana Luthra is the Founder and Mentor of VLCC (Vandana Luthra’s Curls and Curves), the leading beauty, slimming and fitness brand.
- In childhood, she enjoyed cutting everyone’s hair and experimenting facials on her mother’s face.
- She graduated from Delhi University and later pursued specialized courses in nutrition, cosmetology, food, skin care and beauty and fitness from London, Germany, Munich and Paris.
- She started India’s first Transformation Centre in New Delhi in 1989.
- Today VLCC has successfully spread its wing of fitness and beauty right in the South Asia and Middle East.
- VLCC manufactures Indial’s widest and largest range of skin, hair and body care products.
- All the products are sold through over 75,000 retail outlets.
- VLCC has its own large team of trained professionals that include doctors, psychologists, nutritionists, cosmetologists, fitness trainers and physiotherapists.
- In 2005, VLCC arrived into overseas markets and it has presence in 8 countries – Sri Lanka, UAE, Kuwait, Bangladesh, Oman, Nepal, Bahrain and Qatar.
- In India, VLCC has about 48 institutes in 13 states, 150 centres in 75 cities.
- Due to efforts done by Vandana Luthra, the ‘Anti-Obesity Day’ is observed on 26th November of every year.
- VLCC comprises separate men and women salons, apart from individual cubicles for therapy. Apart from weight-loss programs, her center also offers an assortment of skin care treatments.
Â
Awards & Achievements
• The VLCC group enjoys, faith and trust of millions and is known to be a brand identical with Beauty and Health
• It is one of the first Beauty and Health centers of the world to acquire ISO 9001:2000 certification.
• Vandana Luthra’s Curls and Curves have also been awarded ISO 14001 certification to meet the global-environment standard.
• With the status of ‘Superbrand’ it is the most recognizable brand all over the country.
• Images Retailer of the Year 2004, 2006 and 2005 in the category of Beauty and Health.
• ICICI Bank-Retail Excellence Award – 2005
• Woman Entrepreneur 2004 by IMM (Institute of Marketing Management).
• Woman Entrepreneur Award 2004 –Whirlpool/Gr8 Magazine.
• FICCI’s Ladies Organization, honored Smt. Luthra’s endeavors for encouraging a healthy means of life and awarded her a Successful Business Woman Award in the category of Fitness and Health, 20 April, 2005.
• Amity Woman Achievers Award 2006 to promote Fitness and Health Solutions.
• Rajeev Gandhi Women Achiever Award 2008.
• Outstanding Business Woman Award 2007 – PHD Chamber of Commerce & Industry.
One Comment