International Marketing 22nd April 2015 Exam Important Question Bank

Chapter 1 :

1) Define international marketing- features, importance, advantages.

2) Differentiate between international and domestic marketing.

Chapter 2:

1) Meaning, Definition, Types and forms of tarrif and non-tarrif barriers.

2) Trading blocs – Meaning, definition, Positive, negative impact on international market.

Chapter 3:

1) WTO – Objectives, functions

2) MNC – definition, advantages

Chapter 4:

1) Packaging – Importance and functions.

2) Factors for packaging design in international market

3) Indian Institute of Packaging

Chapter 5:

1) Distribution channels for exporting

2) Types of foreign intermediaries

Chapter 8:

1) Direct vs indirect exporting

2) Problems of entering global markets

Chapter 9:

1) Market segmentation – definition and bases.

Alongwith the above questions, please also refer to:

http://www.bms.co.in/vipin-saboo-tutorials/

http://www.bms.co.in/sem6/