Question Paper:
International Marketing Mumbai University April 2012 Exam Question Paper
Section I
Q. 1) Explain the following concepts: (15 marks)
a) MNC
Answer:
b) Transport Packaging
Answer:
Meaning of Transport Packaging
c) Direct / Indirect Exporting
Answer:
d) FDI
Answer:
e) Factors Influencing Pricing Policy
Answer:
What are factors influencing Pricing decision?
Q. 2) Case Study
Questions:
a) What type of information should Dr. Mukerji collect preliminarily for setting up this project? (7 marks)
b) What type of strategies would you recommend for marketing of “Soyabean Milk” in India for him? (8 marks)
International Marketing Mumbai University April 2012 Solved Case Study
Section II
3) Explain International Marketing and its advantages – 10 marks
Answer:
4) What are the factors for package design in International Markets? – 10 marks
Answer:
Explain Factors Influencing good packaging Design
5) Write the role of non-price factors in pricing decisions in International Markets? – 10 marks
Answer:
Write the role of non-price factors in pricing decisions in International Markets?
6) What are the constraints in entering global markets? – 10 marks
Answer:
What are Constraints in Entering Global Markets?
7) Write short notes on the following: – 10 marks
a) Components of International Business Environment
Answer:
Components of international business environment
b) Role of MNCs in International Trade.
Answer:
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