Question Paper:
International Marketing Mumbai University October 2012 Exam Question Paper
Possible Solution:
Section I
Q. 1) Explain following concept: – 15 marks
a) Trading Bloc
Answer:
b) Tariff and Non-Tariff Barrier
Answer:
What are the different types of Tariff and Non-Tariff Barriers?
c) Packaging
Answer:
d) Break even price
Answer:
e) Market Segmentation
Answer:
Q. 2) Case study:
Questions:
a) Do you agree that Indian middle class will fuel global growth in the next decade? – 5 marks
b) Would you support the view that Indian middle class will rebalance the world economy? – 5 marks
c) Along with the rise of Indian Middle Class, will India attract more FDI? – 5 marks
Answer:
International Marketing Mumbai University October 2012 Solved Case Study
Section II
Q. 3) What is International Business Environment?Explain in brief, the external factors affecting the International Business Environment. – 10 marks.
Answer:
Elements Of Business Environment
Q.4) Explain the role of Indian Institute of Packaging (IIP) in International Marketing. – 10 marks
Answer:
Q. 5) As a manager what factors will you consider to determine price? – 10 marks
Answer:
External factors affecting pricing decisions
Q. 6) What are the basis for segmentation? – 10 marks
Answer:
Q. 7) Write short notes on the following:
a) Difference between International Marketing and Domestic Marketing – 5 marks
Answer:
Difference between International and Domestic Marketing
b) Types of Foreign Intermediaries – 5 marks
Answer:
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