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INTERNATIONAL MARKETING QUESTION BANK
|
CONCEPTS |
SHORT NOTES |
| 1.    International Marketing [2] | 1.     International v/s Domestic Marketing
[11] |
| 2.    Trading Blocs [38] | 2.     David Ricardo’s Theory [14] |
| 3.    Principles of GATT [46] | 3.     GATT v/s WTO [54] |
| 4.    MNC’s [55] | 4.     Tariff v/s Non-Tariff Barriers [65] |
| 5.    Transport Packaging [71] | 5.     Specific v/s Ad Valorem Duty [66] |
| 6.    Handling Marks [83] | 6.     Essentials of Good Packaging [77] |
| 7.    Turnkey Contracts [169] | 7.     Role of IIP [79] |
| 8.    Counter Trade [170] | 8.     Role of Overseas Distribution Channel
[88] |
| 9.    Greenfield Strategy [173] | 9.     Factors Determining Price [99] |
| 10.   Export Pricing [100] | |
| 11.   Break Even Pricing [122] | |
| 12.   DEPB Scheme [139] | |
| 13.   APEDA [147] | |
| 14.   Fiscal Incentives [149] | |
| 15.   Market Skimming v/s Market
Penetration [155] |
|
| 16.   FOB Price v/s CIF Price Quotation
[156] |
|
| 17.   Forms of Direct Exporting [161] | |
| 18.   Indirect exporting [164] | |
| 19.   Contract Manufacturing [167] | |
| 20.   Management Contracting [168] | |
| 21.   Market Selection Process [186] | |
| 22.   Direct v/s Indirect exporting [193] |
LONG ANSWERS
Q.1Â Â Â Â Â International Business Environment [16]
Q.2Â Â Â Â Â Trade Barriers [29]
Q.3Â Â Â Â Â Export Costing methods [104]
Q.4Â Â Â Â Â Incoterms [128]
Q.5Â Â Â Â Â Selecting Potential Markets [181]
BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition
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