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INTERNATIONAL MARKETING QUESTION BANK
|
CONCEPTS |
SHORT NOTES |
| 1. International Marketing [2] | 1. International v/s Domestic Marketing
[11] |
| 2. Trading Blocs [38] | 2. David Ricardo’s Theory [14] |
| 3. Principles of GATT [46] | 3. GATT v/s WTO [54] |
| 4. MNC’s [55] | 4. Tariff v/s Non-Tariff Barriers [65] |
| 5. Transport Packaging [71] | 5. Specific v/s Ad Valorem Duty [66] |
| 6. Handling Marks [83] | 6. Essentials of Good Packaging [77] |
| 7. Turnkey Contracts [169] | 7. Role of IIP [79] |
| 8. Counter Trade [170] | 8. Role of Overseas Distribution Channel
[88] |
| 9. Greenfield Strategy [173] | 9. Factors Determining Price [99] |
| 10. Export Pricing [100] | |
| 11. Break Even Pricing [122] | |
| 12. DEPB Scheme [139] | |
| 13. APEDA [147] | |
| 14. Fiscal Incentives [149] | |
| 15. Market Skimming v/s Market
Penetration [155] |
|
| 16. FOB Price v/s CIF Price Quotation
[156] |
|
| 17. Forms of Direct Exporting [161] | |
| 18. Indirect exporting [164] | |
| 19. Contract Manufacturing [167] | |
| 20. Management Contracting [168] | |
| 21. Market Selection Process [186] | |
| 22. Direct v/s Indirect exporting [193] |
LONG ANSWERS
Q.1 International Business Environment [16]
Q.2 Trade Barriers [29]
Q.3 Export Costing methods [104]
Q.4 Incoterms [128]
Q.5 Selecting Potential Markets [181]
BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition
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