International Marketing Sample Question Paper 3
Section I
Q. 1) a) Define International Marketing. Explain the ‘Theory of Absolute Advantage’ by Adam Smith. – 10 marks.
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b) Discuss the need and importance of ‘International Marketing’. – 5 marks.
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OR
Q. 1) a) Define globalization and explain the meaning and features of globalization – 10 marks.
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b) Write a short note on WTO and its objectives. – 5 marks.
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b) Explain the stages of globalization. – 5 marks
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OR
Q. 2) Write short notes on any 3 – 15 marks
1) European Union
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4) Trade blocks and its objectives
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5) Franchising.
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Section II
Q. 3) Define and explain the concept of corporate social responsibilities. – 15 marks
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OR
Q. 3) Compare and contrast Indian Infotech majors. – 15 marks
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External factors affecting pricing decisions
b) Write a short note on strategic positions. – 5 marks.
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Factors Promoting The Rise Of Strategic Alliances
OR
Q. 4) a) What is global promotion? Explain how global promotions is undertaken. – 10 marks
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