International Marketing Sample Question Paper 4
Q. 1) Explain in detail about SAARC, NAFTA and EU – 15 marks.
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Q. 1) Discuss the strategies for Globalisation – 15 marks.
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Q. 2) a) Explain the various issues that need to be considered by an international business organization while studying the political environment of a country. – 8 marks.
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b) Explain the relevance of business ethics in context of international marketing – 7 marks.
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Q. 2) Distinguish between Domestic marketing and international marketing – 15 marks.
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Q. 3) Write an explanatory note of Infosys Technologies Ltd. – 15 marks.
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Q. 3) Explain the merits and demerits of MNCs. – 15 marks.
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Q. 4) What is global promotion and explain how global promotion is undertaken? – 15 marks.
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Q. 4) Write short notes on : – 15 marks
a) Broad market strategies
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b) Dumping
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c) Public Relations.
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