Q. 1) Concepts answer any 5 – 15 marks
1) Consumer Panel
2) Packaging
3) Mail Survey
4) Target Market
5) Market Penetration Pricing Policy.
6) Warranties.
7) Product Mix Contractions.
Q. 2) a) A leading American fast food company, which specializes in sandwich and coffee, wishes to enter in Indian market. Having engages you as a consultant to scan the competition for them and identify existing opportunities. What products and firms would you consider as its competitors? What scanning techniques would you apply to analyze competition and submit the report? – 7 marks
b) What factors would influence the willingness and ability of consumers to buy each of the following products: – 8 marks
i) Wrist watch
ii) Home theatre
Q. 3) What is sales promotion? What are the basic types of promotion strategy? – 10 marks
Q. 4) Explain the process of marketing research. – 10 marks
Q. 5) What is marketing environment? Discuss the relative importance of all environmental forces affecting the marketing system of a firm. – 10 marks
Q. 6) Explain sales promotion. Explain the various consumer promotion tools. – 10 marks
Q. 7) Explain the various classification of consumer goods. – 10 marks
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