International Marketing Sample Question Paper 3

Section I

Q. 1) a) Define International Marketing. Explain the ‘Theory of Absolute Advantage’ by Adam Smith. – 10 marks.

b) Discuss the need and importance of ‘International Marketing’. – 5 marks.

OR

Q. 1) a) Define globalization and explain the meaning and features of globalization – 10 marks.

b) Write a short note on WTO and its objectives. – 5 marks.

Q. 2) a) Distinguish between high context culture and low context culture. – 10 marks

b) Explain the stages of globalization. – 5 marks

OR

Q. 2) Write short notes on any 3 – 15 marks

1) European Union

2) Social Audit

3) Theory of Country size

4) Trade blocks and its objectives

5) Franchising.

Section II

Q. 3) Define and explain the concept of corporate social responsibilities. – 15 marks

OR

Q. 3) Compare and contrast Indian Infotech majors. – 15 marks

Q. 4) a) Explain the environmental impact on pricing. – 10 marks

b) Write a short note on strategic positions. – 5 marks.

OR

Q. 4) a) What is global promotion? Explain how global promotions is undertaken. – 10 marks

b) Write a short note on MPDA. – 5 marks.