International Marketing Sample Question Paper 4

Duration – 2 hours

Marks – 60

Q. 1) Explain in detail about SAARC, NAFTA and EU – 15 marks.

OR

Q. 1) Discuss the strategies for Globalisation – 15 marks.

Q. 2) a) Explain the various issues that need to be considered by an international business organization while studying the political environment of a country. – 8 marks.

b) Explain the relevance of business ethics in context of international marketing – 7 marks.

OR

Q. 2) Distinguish between Domestic marketing and international marketing – 15 marks.

Q. 3) Write an explanatory note of Infosys Technologies Ltd. – 15 marks.

OR

Q. 3) Explain the merits and demerits of MNCs. – 15 marks.

Q. 4) What is global promotion and explain how global promotion is undertaken? – 15 marks.

OR

Q. 4) Write short notes on : – 15 marks

a) Broad market strategies

b) Dumping

c) Public Relations.