- Tell us something about yourself?
Well my first job was when I started to work in an international call centre in Gurgaon, worked for 6 months night shift and then changed to a domestic one in Tata Indicom for a year and a half. After that my experience in call centers that I really enjoyed which helped me making my communication skills and confidence stronger I shifted to an Advertising Agency “Street Life Advertising” where majorly I used to help in execution of promotional events, making sure promoters are hired and are doing their job properly.
This Agency also gave me exposure to events and client servicing as gradually I started to go for client meetings and generated business for the company.
- Tell us something about your business.
www.brandyourbrands.com is India’s first “Online Exhibition” concept based website, I have been into Public Relations over a decade where I used to come across many young entrepreneurs & single business owners who didn’t know how to promote their business the only options they have are 1) Word of Mouth 2) Facebook Page 3) Participating in Exhibitions as all the other means are expensive like PR, Advertisement in Newspapers, Marketing agency etc.
brandyourbrands.com is a complete solution for all the above the unique concept is first of its kind in India and makes to reach out to the Masses, Media, Socialites gives you branding in all social networking websites which helps in generating footfall.
We all know exhibitions stalls are expensive and are only for a single day and limited footfall, whereas brandyourbrands.com offers space in a very minimal cost in 3 packages, it lets your brand be for a month and we all know there is no limit for an online reach unlike an exhibition also we make your brand reach out to Media & Socialites.
Bang on Target PR & Media Solutions:
Bang on Target PR is an agency which has its expertise in all clients which come under the umbrella of Entertainment, we do PR activity for clients related to Fashion Lifestyle, Art & Culture, Music, Book launches, Film Festival & Restaurants.
We hold very strong contacts in the media and we make sure our clients get extensive coverage for their events or brands. Bang on target on event contract basis does PR for Osian’s Cinefan Film Festival, The Neemrana Music Foundation, Alliance Francaise de Delhi, Eka Music Band, Raas Contemporary Wear, United Art Fair, Publica a Modi Group Initiative and many more…
- What is your philosophy towards work?
Philosophy towards work is to give the best results to a client, always work for a client in such a way that he or she should come back to you for all future projects, as I see a lot of entrepreneurs who work keeping in mind just the financial aspect to earn money. I believe in earning respect, money comes in itself…
- Whom do you admire as your role model? And why?
My role model is my father Mr. BB Nagpal, he has been in journalism nearly 40 years and his dedication, Honesty towards his work makes him my role model to perform equally good so that I could achieve even half what he has in years is respect.
- “Management is core to every individual, organization & society.” Give your views on it.
Not much that I have a take on this but that’s true my views are it’s an individual’s confidence and its capabilities, but learning comes with experience.
- Name 3 qualities of prime importance that a businessman should possess.
1. Risk Taking
2. Management
3. Distribution of work
- According to you, what are the challenges for Entrepreneurship today?
Major challenge is to sustain in the market for that one has to do something with their business or product which makes it unique and different from its competitors; also the other challenge is branding and marketing its product or business.
- Can Entrepreneurship be taught in B-Schools/Management Institutes/Colleges?
I am a strong believer of learning practically, but yes it’s very important to first be clear theoretically and read and understand entrepreneurship and execute it practically. There is no age or time to stop learning no matter how much one would know about entrepreneurship you will always learn more while you start a business as every kind of business has its own benefits and difficulties that you overcome while you in it.
- Is the Name of the Institute from where a student pursues his/her Graduation/Post Graduation or other courses important while setting up your business?
No, in jobs yes at times it is of importance for your own business no.
- Do you think today’s economy is conducive for a new venture to start upon?
Yes it is, economy can never be controlled, it is the skills and the kind of venture which is on a start up.
- “Earning more & more is the motive behind any business.” Is it justifiable?
As I said before in my philosophy that earning/money is good and important, it’s a driving factor, motivates you but more importantly is the reputation of a business and respect of an individual. I don’t believe having a client for one time business and earn money one should be able to deliver well that the client returns back to you.
- Share with us the most enjoyable moment you had experienced on work.
The most enjoyable moment is when we have done PR for our most valued client Osian’s Film festival, it’s the only festival that gives a platform to all Asian Cinema and all Asian Countries to participate, it’s fun as it’s a 10 day long festival, 125+ films, Glamour, Celebs, 3 press conferences a day etc I have been doing this festival for 7 years and every year its more fun and a learning experience.
- Your feedback for BMS.co.in?
BMS.co.in is an excellent platform, a medium for all the young readers to learn, often we say to “learn from others mistakes” in business people do make mistakes and once they share their experience on BMS it’s always a learning. I also went through the entire website and realized it’s just not about interviews there is so much that one can learn through BMS, I have many interns who come and work for our company we have already recommended them to follow BMS.
COMPANY PROFILE
History-
Brandyourbrands.com is an associate company of Bang on Target PR & Media Solutions which has been in the business of Public Relations, Media Management and Events for over a decade. Our expertise has been to always utilize our very strong Media Contacts for our clients for Publicity and Coverage in all forms of the Media – Television and Radio, Online, Magazines, In Flight Magazines, English/Hindi National & Regional Newspapers.
The aim behind launching brandyoubrands.com is to provide a strong platform and a medium to reach out to the masses, media and socialites of Delhi and benefit by increasing sales by incurring very minimal amounts for creating awareness. With time, this website will also become a Database for the Media to get contacts for different story ideas for their publications – thus mutually benefiting BYB’s.com Clients and Media.
On an average day, thousands of entrepreneurs start new businesses which do not even reach out to the public or consumer because of poor marketing or lack of funds to invest for execution of expensive branding ideas or hiring highly paid professional PR and advertising agencies. Brandyourbrands.com gives you an opportunity to reach out to the right persons in the media who are interested in your entrepreneurial ventures and reach out to the masses and create awareness about your Brand through this medium. We also make sure you reach out to all the Who’s Who socialites in Delhi and other major cities.
Concept-
Ever wonder how you can reach out to the public at large through the media, at costs you can afford?
Brandyourbrands.com does exactly that through a unique concept of branding – by payment of minimal fee one can easily afford.
If you are a small business owner or an entrepreneur running a business in any field -for example, a Designer Label, Publishing House, Restaurant, Home Furnishing or an organiser of any small or large scale event – you will need publicity and awareness so that you can reach out to the masses and the right audience and media. Now how do you do that?
By hiring and paying a huge amount of professional fee to PR and advertising agencies? By organising high budget events for promotional activity? Through expensive Newspaper Advertisements? By SMS? (TRAI Has a Restriction of 200 messages in a Day for a particular number).
Clearly, that will defeat the very purpose of using inexpensive means to reach to the largest possible clientele!
Brandyourbrands.com allows you to reach out to the right people without huge investments in any of the above ideas of Branding.
How do we do this?
Firstly, we provide you the space on our website with all the contact details and a small brief about your brand. As Bang On Target PR & Media Solutions has been in the PR business for several years and has developed a very strong media database, a mailer will be sent twice a month to all on this database with details about your product and contact details. Bang On Target PR holds a strong professional relationship with friends from the Media, and so there is no fear of our mailers reaching the Spam Folder or getting deleted as mere promotional mail since our address is saved in the address book of our media friends email id’s.
With the help of a continually updated database of socialites and who’s who of our country, we also provide you a service to reach out to them via mailers – again from our established official PR mail address.
Brandyourbrands.com already has an extensive fan following on social networking web sites which helps all our clients who subscribe to our services to enjoy equal benefits of creating Awareness and Branding of their brands.
Vision/Mission- To give all our clients a platform to brand their product and get an increase in sales, footfall or generate business through www.brandyourbrands.com or via Media Coverage that Bang on Target PR & Media Solutions provide.
Products & Service- Branding & Public Relations
Marketing Strategy- brandyourbrands.com to have tie ups with events as branding partner in all major cities and get maximum awareness online and social networking websites. We also have an entire database for all the exhibitions that happen in a year the strategy is to reach out to all those who take a stall there for their business.
Existing Market Presence-We are already all over Facebook, awareness had already been created in the media for this website, they refer to it for stories as well.
Future Plans- for www.brandyourbrands.com the future plans are to make the site as user friendly, create awareness about the website. I would want the media to be less dependent on PR agencies and use this site to conduct interviews for theme based articles.
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