Tell us something about yourself?
After completing my graduation in Mass Media from the University of Mumbai, I worked with the PR firm Text 100 and then the start-up bug bit me. I moved to a start-up PR agency and also tried my hands on a few dotcom ventures, while they weren’t successful; I learnt huge lessons from them. I also did my masters from MICA.
Tell us something about your business.
(http:///www.capsicumtechnologies.co.in)
On one side of digital marketing you have ideas, campaigns and engagement happening and on the other, you have coding, programming and testing happening. Usually these are handled by a two separate agencies, we are a full service digital marketing agency, but with a tech side. Along with having creative talent, that will produce concepts and campaign ideas for you, we also have a core team of engineers, translating those ideas into reality. Our engineers read Advertising Age and the creative team Developer. We have worked for various brands across verticals like real estate, hospitality, FMCG, media houses etc. You can a bunch of our work at our website.
What is your philosophy towards work?
All work & no play makes Jack a dull boy. Hence I make sure that I take break from work every 2 months & explore various places.
Whom do you admire as your role model? And why?
I admire Virender Sehwag for the way he comes back every time after being defeated. His “never say die” attitude and dedication towards his work is something that I like.
“Management is core to every individual, organization & society.” Give your views on it.
Management is indispensable in all organizations whether a business firm, a government, a hospital, a college, a club, etc. Management is a creative force, which helps, in the optimum utilization of resources.
Name 3 qualities of prime importance that a businessman should possess.
Honesty, honesty & honesty
According to you, what are the challenges for Entrepreneurship today?
The attitude in India towards Entrepreneurship is still a little skeptical, but this is changing and that is an encouraging sign. However, ensuring that the idea is executed in the manner it is conceived, getting a team of like-minded people together and sourcing talent are huge challenges. And to match them all, you’ve got funds, the things that make every entrepreneur’s blood run dry.
Can Entrepreneurship be taught in B-Schools/Management Institutes/Colleges?
School can only teach you the tools, and entrepreneurship is about using those tools properly. No school in the world can teach you innovation, creativity or efficiency, three fundamentally important tools for entrepreneurship.
Is the Name of the Institute from where a student pursues his/her Graduation/Post Graduation or other courses important while setting up your business?
I don’t think that is important from where you graduated because ultimately it’s the work that you do counts.
Do you think today’s economy is conducive for a new venture to start upon?
It is better than before and it can be made a lot better.
“Earning more & more is the motive behind any business.” Is it justifiable?
Every business needs to a have social conscious, else it will never be fulfilling.
Share with us the most enjoyable moment you had experienced on work.
The moment you start working towards the goals of your life, all the moments are enjoyable.
Your feedback for BMS.co.in?
The site is indeed helpful. You may also look at it as a social networking for BMS alumni.
COMPANY PROFILE
History- We’re a bunch of internet enthusiasts, who felt that in the digital jungle, the fruits we deliver could come in handy. It started out as uneasiness, developed into a dream and finally manifested into a company.With experience in PR, e-commerce, the stock market and being a Marwari, in the brick-and-mortar type of business, Chirag Rathod armed with a PGDM from MICA decided to formally launch Capsicum Technologies in 2011.
Vision/Mission- Marketing should not be restricted by technology.
Products & Service- We are a full service digital agency
Future Plans- To improve the results of our services, we are in the process of developing some algorithms for audience targeting and marketing ROI improvements, they should be done in 6 months. That and doing great work is what we have planned for the near future.
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