An Interview with Mr. Gaurav Dahake, Founder and Director, BuyHatke
By Karan Mange, Correspondent, BMS.co.in
- Tell us something about yourself?
I am a passionate techie and an entrepreneur at heart with the ability to build and lead high performance teams. Currently a 5th year student at the Indian Institute of Technology Kharagpur pursuing my post graduate in Industrial Engineering and Management.
I am the founder and CEO at Buyhatke (www.buyhatke.com) an innovation to take the pleasures of physical shopping online. Buyhatke has developed India’s first dynamic product and price search platform.
I have also been a part of the Tata Jagriti Yatra a journey across the length and breadth of India to awaken the spirit of Social Entrepreneurship.
I have been previously involved with analyzing socio-economic predicaments for populace around Kharagpur and devising self-sustainable solutions when functioning as an executive officer of an NGO GYWS.
I worked as the Founder and Vice President for Share – KGP chapter. Share is multicultural non-profit organization focused on sharing insights on complexities of regional economies with chapters in 12 countries and 24 top notch universities.
Outside of work I am an avid traveller, love to explore arts and aesthetics, consumer psychology.
- Tell us something about your business?
The common online shopper has to go through multiple steps before he finally lands up with a product. BuyHatke seeks to eliminate all these steps and reduce it into one simple search. BuyHatke is a dynamic product and price search engine. The website dynamically grabs results from various online shopping portals and provides the best deal to the customer who can then directly be redirected to the shopping portal offering the best deal and completes the purchase. The website has a constantly expanding portfolio of very high quality sites. It has currently 30+ very credible and exhaustive portals like Flipkart, ebay, infibeam, Homeshop18,urbantouch, jabong, myntra, yebhi etc that provide the deals and products online. The site has a huge variety (over 25 million products and 1000+ brands) which is not available with any other site – as the site functions as a gateway toALL the dependable e commerce sites. The variety includes everything – stamps, soft toys, cakes, flowers, mobiles, apparels, ornaments, currencies etc.
Always wanted to know what would be the perfect gift for your friend. We would be suggesting you that. We have developed a pretty unique method in the form of a social recommendation engine by which we can tell you the best gift for your friends, family and lovers. You now know what your friends are searching for and you can become the trending “knows it all” guru by just being hatke and knowing what’s hot.
BuyHatke has overcome the demerits of price comparison services with its cutting edge algorithmic techniques developed by a team of passionate IITians. Results are crawled with such intricacy that takes consumer preferences into account and displays the best deal available.
BuyHatke has a unique vision of giving the ultimate shopping experience to the user. This is our start and we are relentlessly focused on making it convenient for customers to find, discover and shop their hearts desire using our service. We are keen to hear your opinion, so, please share any feedback you may have for us at http://compare.buyhatke.com/contact.php. You can also follow us on
https://www.facebook.com/BuyHatke and http://twitter.com/buyhatke
- Why is it named BuyHatke?
BuyHatke stands for buying product in a Hatke way. We have made shopping all the more intuitive and have the navigation just your fingertips. Just get your hands rolling on arrow keys and you would experience the magic of instant page. We give you the pleasures of physical shopping just a click away. Our name reflects that the service is for those Hatke shoppers who take intelligent shopping decisions by scanning all varieties in the shortest possible time and getting the best deal for a product along-with all the pleasures of social shopping with it.
- What is your philosophy towards work?
Don’t be trapped by dogma. Keep searching what you love for and once you get it build a dream and make all the effort in the world to make it a reality. Once you love what you are doing there should be no turning back.
- “Management is core to every individual, organization & society.” Give your views on it.
My initial work in the venture www.buyhatke.com comprised of developing the vision, mission and building an excellent team aligned to the core vision. I then worked with cross functional teams on UX, brand development, new business models and innovative marketing. My current work apart from execution involves functioning as a growth hacker and analyzing performance metrics using business intelligence tools and achieving rapid consumer growth.
So having worked in all these domains I have got a nascent idea on the importance of management and how it shapes an organization. It’s the culture of an organization that drives each and every thing that the company does – its products, its services and every tiny little thing. And management is paramount in shaping the culture of an organization.
- Name 3 qualities of prime importance that an entrepreneur should possess.
Vision
Perseverance
The art of Selling
- According to you, what are the challenges for Entrepreneurship today?
In Indian context:
– People do not dare to risk much and do not persevere enough. Remember Entrepreneurship is long term.
– Support infrastructure not well established. Culture is slowly building up but is restricted to a select few cities. Entrepreneurs from other parts should network well via social media and should keep themselves up breast with the latest technological happenings.
– Lack of mentors
- Can Entrepreneurship be taught in B-Schools/Management Institutes/Colleges?
Entrepreneurship can’t be taught. No logical analytical course that teaches you risk management can tell you to risk so much at stake and take a plunge. It would be counter-intuitive.
- What qualities you see for apart from the required academic qualification while recruiting a person?
Is the person Hatke ? is the prime question that we see when recruiting someone. A hatke person we define as someone who thinks different has a passion for working on different products, doing things creatively and persevere in times of difficulty.
- “Earning more & more is the motive behind any business.” Is it justifiable?
Not really. The vision should be to solve a problem or create an impact.
- Share with us the most enjoyable & most embarrassing moment you had experienced on work?
The most enjoyable moment came when the intensely frustrating buying experience (Scroll down and read history to know about it) I had turned into the germination of an awesome experience where I got to be a part of a team which is among the best people in the field at their age. Extremely dynamic hatke people who do not fear failure and are ready to revolutionize the way the world operates.
Embarassing moment – A lot of them come along the way. Apple recently suffered a lot of it for their iOS maps. Customer feedback is really essential in that. I would love to know about glitches, our mistakes and suggestions to improve the experience at http://compare.buyhatke.com/contact.php. I assure you that once our Hatke users point them to us they would be dealt with lightning quick.
- Your feedback for BMS.co.in?
Excellent initiative! I believe in the philosophy that we have such diverse needs that “Every person can be an entrepreneur.” BMS is surely helping the cause by inspiring other wantrapreneurs.
COMPANY PROFILE
History-
The start has a really interesting story. My best friends’ birthday was approaching and I had to gift him something unique that was also useful for him. I had a really hard time zeroing down on the options for the gift. I wished there was a service where I could know what he has been interested in buying recently. After that I just could not boil down on a store. Some said this store is great, some said the other one’s better –every online store was giving a different price and different delivery times and different discounts and there was no place where I could gauge reliability. After 3 hours of painstaking effort I ordered an I-Pod to find out that I could have saved 300 Rs. more from xyz store and the order would get delayed by 5 days – meaning it would arrive after my friends’ birthday was over. It was an intensely frustrating experience which turned into the start of a truly awesome journey when I decided to put an end to this misery and solve this huge customer pain-point by sowing in the seeds of India’s first dynamic product and price search engine with my hatke team.
Vision/Mission–
Give “the ultimate shopping experience”
Products & Service-
Want to make an online purchase? Get the ultimate shopping experience at http://buyhatke.com
Marketing Strategy-
You are gonna witness a transformation in how marketing is done. We at Buyhatke plan to revolutionize the way marketing is done. Stay tuned with us to know more and witness Hatke marketing
www.facebook.com/BuyHatke
https://plus.google.com/113192470571608705086/posts
Existing Market Presence-
We have achieved a global Alexa rank of 80K and a page rank of 4 in the beta phase itself.
Future Plans-
Be the single search point for any customer purchasing a product online.
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