Advertising Account Planner is the one who decides advertising campaigns to the right group of consumers.
Skills Required:
Excellent Communication and Presentation Skills
Interested in meeting people
Ability to work under pressure and meet deadlines
Good at doing Market Analysis
Creative and Smart
Flexible
Ability to influence others
Academic Requirements:
BMS in Marketing/Masters Degree/Diploma in Advertising, Communication and Marketing
Your work would include the following:
Conduct Market Research
Analyze the Results of the Research
Decide Suitable Advertising Campaigns
Prepare Presentations about the product
Organize Surveys
Find out the Trends of the targeted groups
Co-ordinate with the advertising Creative team
Act as a link between Advertising Campaign and Targeted groups
Future Career Opportunities:
Promotion as Advertising Account Manager,
Planning Consultancy
Freelance work
Set up your own Specialist Advertising Agency
Facts of the Job:
You would have to travel a lot for meetings with clients.
Work long hours and even on holidays/weekends.
Stressful due to meeting the deadlines and targets in short period of time.
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