Job responsibilities of Sales and Marketing professionals

In sales responsibilities include

• Achieving sales targets set for the year
• Mobilizing resources – co-cordinating for stocks, advertising budgets etc, for achieving the above.
• Planning and implementing tactical plans for the year in the territory.
• Executing special schemes / promotions
• Managing various channels of distribution like distributors, dealers, showrooms
• Supervising the CFAs (which are the stocking points) with respect to their adherence to company norms.
• Reporting and communicating with other departments in the region and with the corporate head office.

And the responsibilities for a marketing professional include

• New product development from concept generation to launch
• Pricing
• Advertising and promotion
• Market research
• Sales forecasting and planning on an on-going basis
• Developing marketing programmes
• Devising special promotion schemes