Conceptual questions in International Marketing subject are generally asked for 15 marks in Section I. Students do not have any choice as they have to attempt all 5 questions. 3 marks is allotted per concept question. 6-7 points i.e. Maximum 1 page answer is expected for each International Marketing concept.
 April 2011:
1) Blanket permits
2) International Marketing
3) Trading Blocks
4) Franchising
5) Counter Trade
April 2012:
1) MNC
2) Transport Packaging
3) Direct / Indirect exporting
4) FDI
5) Factors influencing pricing policy.
April 2013:
1) Non-trade barrier
2) LC
3) Indirect exports
4) Franchising
5) Marketing
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